How many times have you tried to read a website on your phone ?I guess yes. The Global Mobile Research: The Smartphone User & the Mobile Marketer study which was conducted between March and July this year had over 30,000 respondents from 30 countries has shed some light on how mobile web optimization is not an option anymore.It is now part of the user's preference. As I took my time to review it last night,the recent study show that more than 70% of smartphone owners are accessing news sites with their mobile phones and trend is growing.It also shows that large online advertisers, or four out of five worldwide brand sites, are currently not optimized for the mobile web experience which frustrates many web users who want to access their sites.
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| CNN Mobile website |
The study also reveal that more people are using their smartphones to go online to research and purchase products and services, with 29% of those surveyed stating that they only have access to the Internet via their mobile device.Of European and African countries surveyed, two in three said they would give up their television rather than their smartphone.Forty three per cent of smartphone users go onto the mobile Internet on a daily basis while 78% said they first access information on their smartphones and then follow up to find out more information via laptops and PCs or tablets like iPads as seen below.
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| Reading CNN website on iPad |
The regions that boasts the largest populations of first time smartphone users are my homecountry of Australia,Malaysia,India, Japan, South Korea and Taiwan.When it came to online advertising, the report highlighted how 89% of people do notice ads sometimes, with search engine and in-app ads boasting the high recall rates at 39% and 46% respectively.The data shows that what is also notable for businesses is 66% of those who did notice ads took action.Also 36% visit the brand's site while 6% called the business via clicking on the number listed via their phone.The numbers will grow as more affordable smartphone models start hitting the market and the demand from users for services and information served via their smartphones increased.
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| Simply beach mobile website |
In my observation,I can predict that the current dominance of computer usage versus phones could realistically be flipped in two to three years.Those that missed the boat in this coming tsunami will only be swept overboard and you will find that those who do survive, are the ones who have prioritized the mobile platform. As a result,when you hire a web developer ensure remember to address the needs of mobile web readers.It has become critical for websites to be optimized for the mobile web as it is incredibly important for website owners to think about making mobile central to their strategy.
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