To capture the end user market, Huawei is intensifying its device division and hopes to launch its brand of smartphones.A friend who is an insider revealed to me that the phones will run on Google's Android operating system and it already has a strong relationship with the search-engine giant.As Huawei enter the mobile devices market, they will be engaging with end users and there working to put more resources in this venture so that consumers will get to know Huawei better.
The device market is not entirely new to Huawei which has created devices to go with its network, as well as USB dongles usually used to connect mobile devices to the Internet.New ventures always have their challenges and Huawei sees its main challenge in obtaining talent, especially those able to bring the Huawei name beyond carrier circles.The enterprise and devices market require different skill sets because selling to them is nothing like selling to the carriers.
My friend explained that the relationship with carriers is deeper and more personal while the enterprise and device markets are more dispersed and Huawei must have the ability to connect with different channel partners in order to win these new markets.And with the right pieces in place, Huawei hopes to make US$100bil in revenue in the next 10 years, with each of its sectors contributing about a balanced amount.We will be building up the brand as we target new kinds of audiences.Huawei is pretty much well known in the carrier space and maintain a low profile in others, but that's going to change.
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