New clip, which debuted Thursday on MTV, sets Bieber up to launch the next phase of his career.
By James Montgomery
<P>If you are reading this, then you are probably aware that <a href="http://www.mtv.com/music/artist/bieber_justin/artist.jhtml">Justin Bieber</a> turned <a href="/news/articles/1680195/justin-bieber-18th-birthday-top-moment.jhtml">18 back in March</a>. I only mention it now because it helps explain JB's brand-new "Boyfriend" video, which premiered Thursday night (May 3) on MTV and is pretty much an 18-year-old male's fantasy in every conceivable way (or at least <i>most</i> of them).</P><P>Filled with cool clothes, <a href="/news/articles/1684418/justin-bieber-boyfriend-video-cars-girls.jhtml">hot cars and even hotter women</a>, "Boyfriend" — directed by the mysteriously named Director X (née <a href="http://newsroom.mtv.com/2010/09/24/lil-x-director-x/">Lil X</a>) — is the stuff of every newly minted heterosexual adult's dreams ... only on overdrive. It's not enough to have a few cool cars; let's get 50! And some of them should be vintage! Why stop at <i>one</i> female love interest when we could get a baker's dozen? As if the icy, decidedly <i>sophisticated</i> strains of "Boyfriend" weren't enough to tip you off, with the video, Bieber very clearly serves notice: He's all grown-up.</P><P><center><object width="460" height="260" type="application/x-shockwave-flash" id="embeddedPlayer" data="http://videoplayer.vevo.com/embed/embedded" style="visibility: visible;"& gt;<param name="bgcolor" value="#000000"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><param name="wmode" value="transparent"><param name="flashvars" value="playerType=embedded&videoId=USUV71200411&playlist=false&enableDomScan=true&siteSection=MTV_mtv.com&playerId=62FF0A5C-0D9E-4AC1-AF04-1D9E97EE3961&autoplay=0&endScreen=play&cc=US&cultureName=en-US&cultureIsRTL=False&sbId=14A00605-7DB5-4492-B67B-CB2093BD89DD"></object></center></P><P>And while that maturation was inevitable — Bieber's been saying for months now that his <a href="/news/articles/1666424/justin-bieber-new-album.jhtml"><i>Believe</i> album would push the boundaries</a> — it remains to be seen if his fanbase (which, speaking in the broadest of terms, is predominantly female, not to mention predominantly pre-teen) can handle his transformation. Not to mention that now, for the first time, he's not the <i>only</i> heartthrob on the block. Sure, the guys in <a href="/news/articles/1682685/one-direction-justin-bieber-collaboration-rumor.jhtml">One Direction may be his pals</a>, but they'd like nothing more than to eat his lunch. And those dudes in the Wanted? Well, let's just say we wouldn't take our eye off them, either.</P><P>In short, Bieber's career is now at a crossroads. He cannot stop the advance of age, nor does it seem like he really cares to — he's making the kind of music his 18-year-old self <i>wants</i> to make. His fans will either embrace this new chapter or they won't. Maybe he'll lose some of them to the nefarious clutches of 1D. But the Biebs is moving on regardless . One can't sing "Baby" forever now, can they?</P><P>Of course, watching the "Boyfriend" video, you can't help but think that Bieber couldn't care less about any of those things. It's a cool, confident clip, and, given where he's at right now, it's also an <i>important</i> one. He's itching to get on with the business of being an 18-year-old dude, like it or not. But you probably will — honestly, how can you deny the sheer <i>grown-up-edness</i> of the whole thing?</P><P><i>What did you think of the "Boyfriend" video? Share your reviews in the comments!</i></P><P><b>Stick with MTV News as we roll out more from our exclusive "MTV First" interview with Justin Bieber!</b></P><P></p><div class="player-placeholder right" title="MTV First: Justin Bieber" id="id:1684329& quot; width="415" height="255"></div><p></p>
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