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Thursday 24 November 2011

Samsung advert takes aim at iPhone 4S fans

 
 
I have never seen such an advert like that before in the mobile industry.The latest advert by Samsung for its marquee SII shows people in queues around the US at what looks like a launch of a new iPhone. Those attending iPhone launch see other 'trendy' people with the Galaxy SII smartphone and once they realize it is a Samsung, they recoil from the model. The advert contains subtle digs at the performance of the iPhone 4S, launched in America last night.



To the neutrals,the advert is a really great spoof going after iPhone users in funny way but this does not in my own opinion mean tables have been turned in the famous Mac v PC advert. My friend Ville Makinnen told me that his favourite line was the guy who said he can't buy a Samsung because "I am creative" to which his mate replies: "You are a barista! Great. According to him,this is very similar to the way Mac rubbished pc. Another friend Jason Roberts love the bit where the blonde girl goes "meh me meh 4G phone". For me,i find it disgraceful and a lack of creativity.



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