HTC Corporation, a global designer of mobile devices, on early August announced a strategic partnership and investment with Beats team Electronics LLC, the company redefining the audio market with its iconic Beats by Dr. Dre audio experience. The two fast-growing brands have been working endlessly to bring high performance sound to HTC phones. When I heard it first,my conclusion was that the partnership was timely opportunity for the two companies to redefine the smart phone industry and define the future. There is no doubt it represented a critical step to reengineer how sound is delivered so that the consumer feels the music the way that the artist intend to.
Now,HTC has launched the new flagship mobile phone that includes hip-hop producer Dr Dre's 'Beats Audio' technology called HTC Sensation XL which is the second on since they announced the partnership with first one being HTC S XE.Now this one has improved headphones, along with an 8MP camera.This ends the days when camera was the only thing that could make the phone sell and have a feeling this will appeal to the young market. The Sensation XL model, also features a 4.7" screen which has been specifically optimized for its audio performance in a bid to capitalize on the increasing number of users who play music through their mobile phones.
Google has integrated music services with its voice recognition technology and that means users can search for the relevant artist or track.The HTC Sensation XE also integrated the technology. Great audio is no longer an experience that consumers are willing to sacrifice when purchasing a phone," said Jimmy Iovine, Chairman of Beats by Dr Dre. "The digital revolution has been great for everything but music," he added, referring to the quality of the sound typically recorded and played through mobile phones. It looks like soon I will listen to my fellow aborigine Jessica Mauboy music on my phone.
Now,HTC has launched the new flagship mobile phone that includes hip-hop producer Dr Dre's 'Beats Audio' technology called HTC Sensation XL which is the second on since they announced the partnership with first one being HTC S XE.Now this one has improved headphones, along with an 8MP camera.This ends the days when camera was the only thing that could make the phone sell and have a feeling this will appeal to the young market. The Sensation XL model, also features a 4.7" screen which has been specifically optimized for its audio performance in a bid to capitalize on the increasing number of users who play music through their mobile phones.
Google has integrated music services with its voice recognition technology and that means users can search for the relevant artist or track.The HTC Sensation XE also integrated the technology. Great audio is no longer an experience that consumers are willing to sacrifice when purchasing a phone," said Jimmy Iovine, Chairman of Beats by Dr Dre. "The digital revolution has been great for everything but music," he added, referring to the quality of the sound typically recorded and played through mobile phones. It looks like soon I will listen to my fellow aborigine Jessica Mauboy music on my phone.
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